WRITERS.
Never before as in this digital era were there so many opportunities to make good content. A good, well-told story excites audiences.
THINKERS.
Does your audience read the news on a mobile phone? Are they looking for your brand on social networks? In the age of audience, content matters but also where you publish it.
DESIGNERS.
Content cannot be separated from the experience. Readers must connect with ease and the experience must allow them to be part of a story. Today’s designer is a visual storyteller.
CHANGE IN THE PUBLISHING PROCESS IS RAPID.
“We went from preparing information to be published at a certain time to publishing it hourly.” Mario García
THE FUTURE.
Change happens when you take the path of innovation. The best tools are those that last over time and they are what allow us to face the challenges of disruptive changes:
Consulting for small and medium newsrooms ? Training ? User experience ? Design thinking ? Branding ? Email content ? Digital editorial design ? Corporate communication
The Mario Blog
Team

Dr. Mario García

CEO/Founder

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Mario has worked as a design/editorial consultant in 120 countries, with projects for The Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), New Straits Times (Malaysia) and Aftenposten (Norway). Mario is trained as a journalist and is a specialist in mobile storytelling and transformation of newsrooms for the digital world.

Rodrigo Fino

Founder/GM Latam

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Rodrigo manages the Buenos Aires office which caters to Latin America, as well as projects globally. He manages the firm's creative output and supervises all design implementations and client service. He has collaborated in over 170 projects with García Media, including Liberation (Francia), The Observer (Reino Unido), Grupo Reforma (México), revista El Gráfico (Argentina), Folha de Sao Paulo (Brazil), El Tiempo (Colombia), O Povo (Brazil), the magazine France Football (Francia), among others.

Paula Ripoll

Founder/GM Latam

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Paula is a senior art director in charge of design and of project coordination. She has been involved in over 170 García Media projects, including The Wall Street Journal (USA), Liberation (France) The Observer (Reino Unido), Grupo Reforma (México), revista El Gráfico (Argentina), Folha de Sao Paulo (Brasil), El Tiempo (Colombia), O Povo (Brasil), revista France Football (Francia), among others.

Thomas Weyres

Senior Designer

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Thomas is a digital designer based in Berlin. As a creative director, he has worked for several German publishing companies–developing printed and digital products that are used by millions of readers every day. In 2017 he headed the relaunch of the printed Berliner Zeitung and has won multiple design awards for the magazine ?On Display“ by the VW Autostadt. Thomas was an assistant professor at the Hochschule für Technik und Wirtschaft in Berlin teaching mobile publishing from 2013 to 2017.

Ana Barravecchio

Account Manager

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Ana Barravecchio is García Media's account manager and Mario García's personal assistant. Ana received a Bachelor's Degree in Sociology from the University of South Florida.

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